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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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This Month in
Led Zeppelin History

May 31, 1948 - John Henry Bonham was born at Redditch, Worchestershire
May xx, 1969 - The band’s debut album enters the US Top 10
May xx, 1969 - Recording sessions for Led Zeppelin II begin
May xx, 1970 - The band works on new material at Bron-Y-Aur
May 03, 1971 - Richard Cole jams on Whole Lotta Love playing congas
May xx, 1972 - Houses Of The Holy recording sessions on location at Stargroves and Olympic studios
May 27, 1972 - Warm-up gigs kick off in Holland for an upcoming American tour
May 04, 1973 - Led Zeppelin gross nearly $250,000 for their performance in Atlanta, GA
May 05, 1973 - 56,800 attend the second show of the 1973 US tour at Tampa. This sets a record for the largest attendance for a one-act performance, previously held by the Beatlesfor their Shea Stadium show in 1965
May 10, 1974 - Swan Song Records is officially launched
May 11, 1974 - Led Zeppelin attend an Elvis concert and are thrilled when Elvis announces that Led Zeppelin is in the building
May 10, 1975 - Showco ships their PA system and video screens for the Earls Court shows from Dallas to London
May 23, 1976 - Page and Plant join Bad Company onstage at the LA Forum
May 21, 1977 - The Houston Summit claims $500,000 in damages to their venue caused by rowdy fans
May xx, 1978 - The band reunite at Clearwater Castle to rehearse
May 22, 1979 - It is officially announce that Led Zeppelin will headline at the Knebworth Festival in August
May 15, 1980 - After many revisions the European tour dates are finalized and the band is scheduled to open in Germany
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