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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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This Month in
Led Zeppelin History


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November 21, 1968 - Robert becomes a father to a baby girl named Carmen Jane.
November 09, 1968 - Robert marries Maureen in London. Their reception is a performance at the Roundhouse in London
November xx, 1969 - Tempers flare over Atlantic in the UK wanting to release singles
November xx, 1969 - Recording for Led Zeppelin III begins at Olympic Studios in London
November xx, 1970 - Plans are in motion for a Yardbirds reunion
November 08, 1971 - Finally after much anticipation, Untitled is released
November xx, 1972 - Houses Of The Holy is mixed and completed
November 10, 1972 - Led Zeppelin sell out 120,000 tickets in one day
November xx, 1973 - Initial recordings for Physical Graffiti commences at Headley Grange
November 04, 1973 - Led Zeppelin finalize the purchase of Headley Grange to be their new corporate headquarters
November xx, 1974 - The band makes plans and rehearses for the tenth North American tour
November xx, 1975 - Led Zeppelin records Presence in a mere 18 days
November xx, 1976 - Led Zeppelin book into Ezyhire Studios to rehearse new material for an upcoming tour
November 04, 1976 - The Song Remains The Same movie premieres in Europe
November xx, 1977 - Jimmy dispells rumors of Led Zeppelin’s break up
November 06, 1978 - Led Zeppelin purchase and ship new gear to Polar Studios to begin work on a new album
November 10, 1979 - Led Zeppelin and their entire entourage attend an ABBA concert
November 07, 1980 - The band meets with Peter Grant to announce the retirement of Led Zeppelin
November 29, 1999 - The RIAA announced that Led Zeppelin were only the third act in music history to achieve four or more Diamond albums, a Diamond album being awarded for accredited sales of more than 10 million units in the US.
November 01, 2007 - An announcement was made that Jimmy Page had fractured his finger on his left hand after a fall in his garden and the reunion show would be postponed to December 10, 2007.
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