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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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This Month in
Led Zeppelin History

March 17, 1969 - A four-song performance is filmed for TV Byen in Denmark (aired on May 19, 1969)
March 21, 1969 - Zeppelin’s debut TV appearance on "How It Is"
March 25, 1969 - Filming session for the Supershow
March xx, 1970 - The band turns down many TV offers worth large sums
March 05, 1971 - Led Zeppelin started a 12-date "Thank You" tour for British fans, appearing at the clubs from their early days and charging the same admission prices as in 1968. The first show was at Ulster Hall, Belfast, Northern Ireland where they played songs from their upcoming fourth album, including the first public performances of Black Dog, Stairway To Heaven, Going To California and Rock And Roll.
March 12, 1972 - Page and Plant rehearse some songs with the Bombay Orchestra
March 25, 1973 - Led Zeppelin finally release Houses of the Holy after production issues with the album cover
March 28, 1973 - Led Zeppelin released Houses Of The Holy in the UK. The album title was a dedication by the band to their fans who appeared at venues they dubbed "houses of the holy". Houses Of The Holy has now been certified 11 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 11 million copies.
March xx, 1974 - The band decide to release a double album due to the amount of left over studio material
March 29, 1975 - Led Zeppelin saw all six of their albums in the US Top 100 chart in the same week, alongside their latest album Physical Graffiti at No.1. Physical Graffiti has now been certified 16 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 16 million copies.
March 15, 1975 - Tickets for the Earls Court shows sellout within four hours
March xx, 1976 - Jimmy speaks with reporters mentioning the new album due out called Presence
March 31, 1976 - Presence is released
March 28, 1977 - Zeppelin arrive in Dallas, Texas to rehearse before opening the eleventh tour of the US
March xx, 1978 - Robert and John spend some time hanging around the Midlands
March 26, 1979 - Robert takes lead vocal at a Bad Company gig in Birmingham
March 04, 1980 - John Bonham makes a TV appearance on "Alright Now" with Bill Connolly
March 26, 2006 - Readers of Total Guitar magazine voted the guitar solo by Jimmy Page in Led Zeppelin’s Stairway To Heaven as the greatest guitar solo of all time. The 1971 track was voted ahead of tracks by Van Halen, Queen, Jimi Hendrix and The Eagles. On the 20th anniversary of the original release of the song, it was announced via US radio sources that the song had logged up an estimated 2,874,000 radio plays - back to back, that would run for 44 years solid.
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