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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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This Month in
Led Zeppelin History

April 24, 1969 - 2nd US Tour begins (1st as headliners) at the Fillmore West
April xx, 1970 - Robert comments about the violence in the audience near the end of the fifth tour
April 04, 1970 - Jimmy Page performs White Summer/Black Mountain Side on the Julie Felix BBC show
April 16, 1970 - Whole Lotta Love was certified Gold in the US after selling over a million copies. The single had peaked at No. 4 on the US singles chart. In the UK, Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on December 5, 1969. However, band manager Peter Grant was adamant that the band maintain a "no-singles" approach to marketing their recorded music in the UK and he halted the release.
April xx, 1971 - Untitled is rumored to be released this month
April xx, 1972 - Recording sessions for Houses Of The Holy at Stargroves and Olympic studios
April xx, 1973 - Led Zeppelin rehearse their new stage show in preparation for their huge 1973 US Tour
April xx, 1974 - Swan Song concentrates its efforts on signing new acts
April xx, 1975 - Jimmy does some mixing at Electric Lady studios for TSRTS soundtrack
April 19, 1975 - 51,000 tickets sell in two hours for three nights at Earls Court, two added dates see another 34,000 tickets sold
April xx, 1976 - The band decide they will release their film to theaters
April 30, 1977 - Led Zeppelin breaks the record for the largest attendance for a single-act show in the Pontiac Silverdome with 76,229 in attendance
April xx, 1978 - The band hold a meeting, this time with Robert, to discuss Zeppelin’s future
April 03, 1979 - Page, Bonham and Plant jam with Bad Company again in Birmingham
April 27, 1980 - The band rehearses at Rainbow Theater for an upcoming European tour
April 26, 1988 - James Patrick Page III’s birthday. He is named after his father is the only son of Jimmy and Patricia Ecker. Jimmy spoke of his son saying: "He is wonderful. He has made a big difference to my life."
April 21, 1998 - Page and Plant released Walking Into Clarksdale.
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