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Robert Plant's Rules for Brand Reinvention



Brand reinvention sounds like a lofty, even noble concept. But adapting your brand to changing market conditions and customer behaviors is hard. Just ask Blockbuster (dead in the water) or The New York Times (fighting for its future). If you are a company faced with the daunting challenge of brand reinvention, a 66-year-old rock-and-roll singer has a few lessons for you. Robert Plant, once the living symbol of youthful hedonism during his days with Led Zeppelin, has successfully reinvented himself. As his body and voice have aged, his audience has changed, and the music industry has been upended, he is now receiving the best reviews of his career and selling strong as a solo artist. Here is his formula for success:

For the entire article, go to http://blog.beyondcurious.com/What-we-do/bid/355581/Robert-Plant-s-Rules-for-Brand-Reinvention

Thanks to David Deal!
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This Month in
Led Zeppelin History

July xx, 1969 - The band play many festivals now on their third American tour
July xx, 1970 - Additional recording for Led Zeppelin III at London’s Island Studios
July 16, 1970 - Photographer Chris Welch films Led Zeppelin on his 8mm camera, some clips later used in the Whole Lotta Love promo video
July xx, 1971 - Untitled gets re-mixed in London
July 05, 1971 - A riot erupts mid-concert, forcing Led Zeppelin to stop after about 40 minutes
July xx, 1972 - After repeated bad press, Led Zeppelin hire their first publicity firm
July 20, 1973 - A last minute decision is made to film the remaining part of the tour
July xx, 1973 - Led Zeppelin is filmed over the three nights for their film that will emerge as The Song Remains The Same
July xx, 1974 - After viewing their 1973 filmed performance, it is apparent critical errors were made
July xx, 1974 - Mixing for Physical Graffiti at Olympic Studios
July 05, 1975 - The band meet in Montreux to discuss adding South America and Japan to the end of their North American tour
July xx, 1976 - Bonham and Page fly to Montreux, Switzerland to check out some new sound and drum effects
July 17, 1977 - The last ever performance of Moby Dick played at the Seattle Kingdome
July 24, 1977 - The band plays its last US date at the Oakland Coliseum
July xx, 1978 - Led Zeppelin are invited to perform at Maggie Bell’s Festival Hall show
July xx, 1979 - Led Zeppelin film their rehearsal at Bray Studios
July 04, 1979 - Led Zeppelin confirm a second date at Knebworth in August 1979
July 05, 1980 - Simon Kirke joins in on drums for an encore in Munich
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