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Robert Plant's Rules for Brand Reinvention



Brand reinvention sounds like a lofty, even noble concept. But adapting your brand to changing market conditions and customer behaviors is hard. Just ask Blockbuster (dead in the water) or The New York Times (fighting for its future). If you are a company faced with the daunting challenge of brand reinvention, a 66-year-old rock-and-roll singer has a few lessons for you. Robert Plant, once the living symbol of youthful hedonism during his days with Led Zeppelin, has successfully reinvented himself. As his body and voice have aged, his audience has changed, and the music industry has been upended, he is now receiving the best reviews of his career and selling strong as a solo artist. Here is his formula for success:

For the entire article, go to http://blog.beyondcurious.com/What-we-do/bid/355581/Robert-Plant-s-Rules-for-Brand-Reinvention

Thanks to David Deal!
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This Month in
Led Zeppelin History

May 31, 1948 - John Henry Bonham was born at Redditch, Worchestershire
May xx, 1969 - The band’s debut album enters the US Top 10
May xx, 1969 - Recording sessions for Led Zeppelin II begin
May xx, 1970 - The band works on new material at Bron-Y-Aur
May 03, 1971 - Richard Cole jams on Whole Lotta Love playing congas
May xx, 1972 - Houses Of The Holy recording sessions on location at Stargroves and Olympic studios
May 27, 1972 - Warm-up gigs kick off in Holland for an upcoming American tour
May 04, 1973 - Led Zeppelin gross nearly $250,000 for their performance in Atlanta, GA
May 05, 1973 - 56,800 attend the second show of the 1973 US tour at Tampa. This sets a record for the largest attendance for a one-act performance, previously held by the Beatlesfor their Shea Stadium show in 1965
May 10, 1974 - Swan Song Records is officially launched
May 11, 1974 - Led Zeppelin attend an Elvis concert and are thrilled when Elvis announces that Led Zeppelin is in the building
May 10, 1975 - Showco ships their PA system and video screens for the Earls Court shows from Dallas to London
May 23, 1976 - Page and Plant join Bad Company onstage at the LA Forum
May 21, 1977 - The Houston Summit claims $500,000 in damages to their venue caused by rowdy fans
May xx, 1978 - The band reunite at Clearwater Castle to rehearse
May 22, 1979 - It is officially announce that Led Zeppelin will headline at the Knebworth Festival in August
May 15, 1980 - After many revisions the European tour dates are finalized and the band is scheduled to open in Germany
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