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Robert Plant's Rules for Brand Reinvention



Brand reinvention sounds like a lofty, even noble concept. But adapting your brand to changing market conditions and customer behaviors is hard. Just ask Blockbuster (dead in the water) or The New York Times (fighting for its future). If you are a company faced with the daunting challenge of brand reinvention, a 66-year-old rock-and-roll singer has a few lessons for you. Robert Plant, once the living symbol of youthful hedonism during his days with Led Zeppelin, has successfully reinvented himself. As his body and voice have aged, his audience has changed, and the music industry has been upended, he is now receiving the best reviews of his career and selling strong as a solo artist. Here is his formula for success:

For the entire article, go to http://blog.beyondcurious.com/What-we-do/bid/355581/Robert-Plant-s-Rules-for-Brand-Reinvention

Thanks to David Deal!
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This Month in
Led Zeppelin History


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September 07, 1968 - The band fulfills some old Yardbirds dates in Scandanavia
September xx, 1969 - Jimmy Page is reported saying the second album will be harder than the first
September 19, 1970 - Led Zeppelin gross over $100,000 for two performances at Madison Square Gardens on the same day
September xx, 1971 - Jimmy Page is furious over a live Yardbirds release. It was forced off the shelves
September xx, 1971 - The band vacations in Hawaii
September xx, 1972 - Discussions to play various countries ends with a decision to play Japan again
September xx, 1973 - Jimmy Page considers a live release of material before releasing a new album
September 14, 1974 - Led Zeppelin and CSN&Y jam at an after party
September xx, 1975 - Jimmy meets up with Robert in Malibu, where he is staying on a tax exile
September 12, 1976 - Page and Bonham return to Switzerland and record a drum piece title Bonzo’s Montreux
September 08, 1977 - Page takes to the stage with other well knowns at a WEA records sales conference
September 15, 1978 - Zep road manager Richard Cole and Bad Company’s Simon Kirke get married in a double ceremony
September 17, 1979 - Promoter Fred Bannister forced into liquidation over Knebworth Sales with Led Zeppelin
September 18, 1980 - Jimmy reviews a new stage set up and technical details for the Eighties Part One tour at Swan Song offices
September 25, 1980 - John Bonham is found dead in Jimmy Page’s Windsor mansion by sound technician Benji Le Fevre
September 12, 2007 - It was announced at a press conference by Harvey Goldsmith that the remaining members of Led Zeppelin would reunite with Jason Bonham on drums.
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