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Jimmy Page Shares Three Lessons for Content Marketers



by David Deal

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band's image, down to crucial details such as the choice of album artwork (most famously for Led Zeppelin's untitled fourth album) and Led Zeppelin's visual presentation in concert. Of course Led Zeppelin became one of the most successful rock groups ever. So when Page conducted an exclusive interview with the Berklee College of Music to discuss his career, as a marketer I watched the video interview closely. I listened to his ideas through the lens of content marketing given the nature of much of my own professional work. Even though marketing was not the focus of the conversation, Page is so image-savvy that he shared some useful marketing advice even when he wasn't trying - especially about the importance of over delivering to your audience, being eclectic, and always learning.

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This Month in
Led Zeppelin History

February 7, 1962 - Deborah Bonham, sister to John, was born in Redditch, Worcestershire, England
February 23, 1966 - Warren Grant, son of Peter, was born.
February xx, 1969 - Led Zeppelin enters the Billboard Top 40
February 16, 1969 - Led Zeppelin wrap up their first American tour in Baltimore, MD.
February 07, 1970 - Edinburgh gig cancelled after Plant receives facial injuries in a car accident
February 28, 1970 - The band performs as "The Nobs" in Copenhagen after threat of legal action from Countess Von Zeppelin
February xx, 1971 - John Paul Jones involved in legal issues regarding a musician who shares the same name
February xx, 1971 - Overdubs for the fourth album are recorded at Island Studios
February 14, 1972 - The band is refused admission into Singapore due to their long hair
February 16, 1972 - The Australian tour begins in Perth
February 21, 1972 - Led Zeppelin: Rock and Roll b/w Four Sticks (Atlantic 45-2865) 45 single is released in the US.
February xx, 1973 - The band makes final preparations for the European tour
February 16, 1973 - The release date for Houses Of The Holy is pushed back due to some sleeve problems
February xx, 1974 - Sessions for Physical Graffiti continue
February 14, 1974 - Page, Plant and Bonham attend a Roy Harper concert
February 04, 1975 - Zeppelin perform a last minute show at Nassau Coliseum to accomodate fans after being banned in Boston
February 24, 1975 - Physical Graffiti finally issued worldwide to phenomenal sales
February xx, 1976 - Media reports that Zeppelin are due to release an album entitled Obelisk
February xx, 1977 - Robert contracts a bout of tonsillitis postponing the American tour
February xx, 1978 - Robert Plant helps produce a record for punk band Dansette Damage
February 16, 1978 - The cases against Bonham, Cole & Grant stemming from the Oakland incident are heard and all receive suspended prison sentences and fines
February xx, 1979 - Although absent from the US stage or market, Led Zeppelin rank best in many music magazine categories
February xx, 1979 - Mixing sessions for In Through The Out Door take place at Polar Studios. Rumors fly of a European tour
February 03, 1980 - Robert joins Dave Edmund’s Rockpile at the Birmingham Top Rank
February 13, 2005 - Led Zeppelin receives a Grammy for Lifetime Achievment.
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