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Jimmy Page Shares Three Lessons for Content Marketers



by David Deal

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band's image, down to crucial details such as the choice of album artwork (most famously for Led Zeppelin's untitled fourth album) and Led Zeppelin's visual presentation in concert. Of course Led Zeppelin became one of the most successful rock groups ever. So when Page conducted an exclusive interview with the Berklee College of Music to discuss his career, as a marketer I watched the video interview closely. I listened to his ideas through the lens of content marketing given the nature of much of my own professional work. Even though marketing was not the focus of the conversation, Page is so image-savvy that he shared some useful marketing advice even when he wasn't trying - especially about the importance of over delivering to your audience, being eclectic, and always learning.

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This Month in
Led Zeppelin History

August xx, 1968 - Page, Plant, Jones and Bonham hold their first rehearsals in Gerrard Street, London
August xx, 1968 - Page, Grant and Chris Dreja go see Robert Plant perform at a Birmingham Teachers College. Page invites Plant to his Pangbourne house and offers him the vocalist position
August xx, 1969 - Peter Grant starts enforcing the 90/10 split in favor of the band
August 31, 1969 - The third US tour ends at the Texas International Festival in Dallas
August xx, 1970 - Zeppelin earn no less than $25,000 per show
August 17, 1970 - Page completes mixing of the Led Zeppelin III in Memphis
August 19, 1971 - The seventh North American tour opens in Vancouver, British Columbia, Canada
August xx, 1972 - Jimmy Page purchases Plumpton Manor in Sussex
August xx, 1973 - Jimmy starts arranging ideas for the next album
August xx, 1974 - Film maker Peter Clifton has the band re-enact scenes at Shepperton Studios
August 31, 1974 - John Paul Jones appears with David Gilmour and Steve Broughton as Roy Harper’s backing band for the night
August 04, 1975 - Robert Plant and his family are seriously injured as their car veers off the road on the island of Rhodes
August 08, 1975 - Rehearsal for Zeppelin’s Eleventh North American tour postponed after Robert is involved in a serious car accident
August xx, 1976 - Arrangements are made to show the upcoming Zep film in theaters
August xx, 1976 - Jimmy Page finishes mixing the soundtrack for the movie The Song Remains The Same
August 14, 1977 - Jimmy jams with Ron Wood at a charity golf tournament for underprivileged children
August xx, 1978 - Robert plays with Dr. Feelgood and Phil Carson in Ibiza, Spain while on holiday
August 11, 1979 - Led Zeppelin perform a second show at Knebworth due to overwhelming ticket demands
August xx, 1980 - Jimmy moves into his new Windsor home, which was purchased from Michael Caine
August 14, 2009 - It Might Get Loud opened in select theatres in NY, WA & CA.
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