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This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos

What happens when you get a legendary Led Zeppelin guitarist and Obama-approved blues star in the same room? Aside from some pretty sweet sounds, you get John Varvatos' latest campaign, fronted by Jimmy Page and Gary Clark Junior. "Jimmy Page has been a music and fashion icon of mine since 1970," said Varvatos of the collaboration. "Gary Clark Jr. is the real deal - amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true." Whilst the clothes look great, we're going groupie for the sunglasses. Note: not to be worn inside unless you're also a rock star.

Available February. Prices start at £105 for clothing and £138 for sunglasses. johnvarvatos.com



This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos


From: GQ
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This Month in
Led Zeppelin History

May 31, 1948 - John Henry Bonham was born at Redditch, Worchestershire
May xx, 1969 - The band’s debut album enters the US Top 10
May xx, 1969 - Recording sessions for Led Zeppelin II begin
May xx, 1970 - The band works on new material at Bron-Y-Aur
May 03, 1971 - Richard Cole jams on Whole Lotta Love playing congas
May xx, 1972 - Houses Of The Holy recording sessions on location at Stargroves and Olympic studios
May 27, 1972 - Warm-up gigs kick off in Holland for an upcoming American tour
May 04, 1973 - Led Zeppelin gross nearly $250,000 for their performance in Atlanta, GA
May 05, 1973 - 56,800 attend the second show of the 1973 US tour at Tampa. This sets a record for the largest attendance for a one-act performance, previously held by the Beatlesfor their Shea Stadium show in 1965
May 10, 1974 - Swan Song Records is officially launched
May 11, 1974 - Led Zeppelin attend an Elvis concert and are thrilled when Elvis announces that Led Zeppelin is in the building
May 10, 1975 - Showco ships their PA system and video screens for the Earls Court shows from Dallas to London
May 23, 1976 - Page and Plant join Bad Company onstage at the LA Forum
May 21, 1977 - The Houston Summit claims $500,000 in damages to their venue caused by rowdy fans
May xx, 1978 - The band reunite at Clearwater Castle to rehearse
May 22, 1979 - It is officially announce that Led Zeppelin will headline at the Knebworth Festival in August
May 15, 1980 - After many revisions the European tour dates are finalized and the band is scheduled to open in Germany
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