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Cadillac, the American car line most associated with money and luxury, is taking a ride with Led Zeppelin, the classic rock band known for hard-driving music. Television commercials will feature the song Rock and Roll by the British group, General Motors Corp. said Tuesday as it outlined a new marketing campaign -- with the theme "Break Through" -- for the Cadillac CTS, XLR, Escalade and Escalade EXT. It's the first time Led Zeppelin has sold its music for use in a commercial, GM said. The ad campaign "helps the luxury vehicle buyer understand that Cadillac is back with a bold new product lineup," stated Mark LaNeve, general manager of GM's Cadillac division. "We wanted the 'Break Through' campaign to communicate a unified Cadillac message," added Kim Kosak, Cadillac's director of advertising and promotions. "The music lends a consistent message and tone throughout and also adds an emotional element to all the spots." Other marketing moves include wrapping the First Bank Center building in New Orleans with a giant image of the CTS. The wrap, which went up Jan. 18, is 30.5 metres high and 23 metres wide and conveys the message "CTS Cajun Style." It will be seen by crowds visiting New Orleans for the Super Bowl, Mardi Gras and the National Automobile Dealers Association convention.


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This Month in
Led Zeppelin History

October xx, 1968 - Led Zeppelin is recorded
October 19, 1968 - Final performance as the New Yardbirds
October 31, 1969 - Led Zeppelin II is released in the US
October 17, 1969 - Bonham is thrilled to play Carnegie Hall where Buddy Rich and Gene Krupa have performed
October 23, 1970 - Led Zeppelin III is released in the US
October xx, 1970 - The press lash out at the band over the Led Zeppelin III acoustic content
October xx, 1971 - Page and Plant venture around Thailand and India after the Japan tour
October 18, 1972 - Zeppelin rehearse at the Rainbow Theater for a UK tour
October xx, 1973 - Each member performs an individual film sequence for their concept film
October 31, 1974 - Swan Song hosts a party for the launch of its UK division
October xx, 1975 - Led Zeppelin decide not to tour and concentrate on recording new material
October 20, 1976 - The Song Remains The Same premieres at New York’s Cinema One
October xx, 1977 - Jimmy starts assembling a Led Zeppelin live album from recordings as far back as 1969
October xx, 1978 - Jones and Bonham record with Paul McCartney at Abbey Road Studios
October xx, 1978 - Rehearsals for In Through The Out Door in London
October xx, 1979 - All nine Led Zeppelin albums enter the Billboards Top 200 -- no other band has ever achieved this
October 10, 1980 - A private funeral is held for John Bonham at Rushock church in Worcestershire
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