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Miriam Datskovsky of reports that Led Zeppelin's Stairway to Heaven, originally released in 1971, is considered a musical masterpiece and is one of the most-played rock tunes of all time. Proving its longevity, Stairway hit the U.K. charts again last fall and was a top download in the U.S., after Zeppelin's first downloadable album launched on iTunes. But because the band is notoriously protective of its work, Stairway hasn't met its full moneymaking potential. While other artists have made big bucks by licensing songs to Hollywood and Madison Avenue - think of Bob Dylan's Love Sick in that Victoria's Secret commercial - Zeppelin has shunned most opportunities.

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