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The Led Zeppelin/Tournament of Roses Parade connection

Rose Parade

While millions of viewers from over 100 countries view the 126th annual Tournament of Roses Parade this morning, it is interesting to know that there is a connection to Led Zeppelin that few people know about.

On May 2-3, 1969, Led Zeppelin headlined a pair of concerts at the Rose Palace, in Pasadena, California. This venue was located at 835 South Raymond Avenue, a few miles from the parade route, in a warehouse that was built for parade construction.

Parade float construction primarily takes place from October through the end of December of each year. The venue is currently occupied by The Phoenix Decorating Company, one of the main float construction companies for the parade.

The outside of the Rose Palace wasnt much to look at--just a large, long building with a sign over the double doors saying this was the place. But the inside was a different story, mainly because of the people. The interior had a high ceiling. Astroturf on the floor, and a stage that was small in comparison to the ones Zeppelin used later. (from Whole Lotta Led: Our Flight with Led Zeppelin by Ralph Hulett, Jerry Prochnicky)




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This Month in
Led Zeppelin History

April 24, 1969 - 2nd US Tour begins (1st as headliners) at the Fillmore West
April xx, 1970 - Robert comments about the violence in the audience near the end of the fifth tour
April 04, 1970 - Jimmy Page performs White Summer/Black Mountain Side on the Julie Felix BBC show
April 16, 1970 - Whole Lotta Love was certified Gold in the US after selling over a million copies. The single had peaked at No. 4 on the US singles chart. In the UK, Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on December 5, 1969. However, band manager Peter Grant was adamant that the band maintain a "no-singles" approach to marketing their recorded music in the UK and he halted the release.
April xx, 1971 - Untitled is rumored to be released this month
April xx, 1972 - Recording sessions for Houses Of The Holy at Stargroves and Olympic studios
April xx, 1973 - Led Zeppelin rehearse their new stage show in preparation for their huge 1973 US Tour
April xx, 1974 - Swan Song concentrates its efforts on signing new acts
April xx, 1975 - Jimmy does some mixing at Electric Lady studios for TSRTS soundtrack
April 19, 1975 - 51,000 tickets sell in two hours for three nights at Earls Court, two added dates see another 34,000 tickets sold
April xx, 1976 - The band decide they will release their film to theaters
April 30, 1977 - Led Zeppelin breaks the record for the largest attendance for a single-act show in the Pontiac Silverdome with 76,229 in attendance
April xx, 1978 - The band hold a meeting, this time with Robert, to discuss Zeppelin’s future
April 03, 1979 - Page, Bonham and Plant jam with Bad Company again in Birmingham
April 27, 1980 - The band rehearses at Rainbow Theater for an upcoming European tour
April 26, 1988 - James Patrick Page III’s birthday. He is named after his father is the only son of Jimmy and Patricia Ecker. Jimmy spoke of his son saying: "He is wonderful. He has made a big difference to my life."
April 21, 1998 - Page and Plant released Walking Into Clarksdale.
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