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Led Zeppelin: New Verizon Commercial Posted Online

Advertising Age has posted a new McCann-produced TV commercial promoting the tie-in between Led Zeppelin and Verizon.

Watch it at this location.

According to, the spot - highlighting Verizon's deal to bring their customers the band's recently re-released digital catalog - cleverly features scenes, symbols and characters from Led Zeppelin's history, including album covers, concert posters, equipment, symbols and people. The song Kashmir, from the album Physical Graffiti, plays as the commercial's main character travels down the street, headphones on, listening to the song. He walks past a tattoo shop with the classic Led Zeppelin symbols (from 72px-zoso) on display in the window, past a girl with the symbols tattooed on her back, past a Led Zeppelin poster on a contractor's building board and past a character with a bundle of sticks on his back - as featured on the front of the album cover for 72px-zoso. At the end of the commercial the main character walks into the building featured on the cover of Physical Graffiti.


Led Zeppelin Bassist Looks Back On Reunion Concert

David Fricke of recently conducted an interview with Led Zeppelin bassist John Paul Jones. A couple of excerpts from the chat follow: What were your feelings the day of the show, in the hours before you went on stage?

John Paul Jones: I tried to keep the enormity of it all as far away as possible, until the last minute. I sat around playing banjo all day. It calms me down. For every show we've ever done, there is always hype, expectancy. For us, it was just "Let's get on and do it." Obviously, it was quite a reception when we did get out there. There was a dramatic quality to opening with Good Times Bad Times - the first song on Led Zeppelin's first album.

John Paul Jones: That's the hardest riff I ever wrote, the hardest to play. But it was a good starter, because everybody had to focus. We soon figured out in rehearsals what the first three numbers would be (Good Times Bad Times, Ramble On, Black Dog) and that we would play them straight through.

What gave us confidence was the week before [the show], we did a full production rehearsal, with the full screen set up. That was really good. It was a smaller room, and you could hear everything, which is the only thing I regret about those stadiums - you don't hear all of the subtleties. The groove is much tighter in the small room. I can only wish we could play 2000 seaters forever, because that's where it sounds great. But the excitement was there on stage [at the O2 arena], as it was in the old days. At soundcheck, I was surprised to hear you, Jimmy Page and Jason Bonham play instrumental versions of Good Times Bad Times and Ramble On. It was like hearing Zeppelin in dub — the subtleties and interplay that go into the background when Robert Plant sings over them.

John Paul Jones: He didn't do that much singing in rehearsal. Robert wanted to protect his voice. We did a lot of the songs instrumentally for quite awhile, especially when he was out doing promotion [for Raising Sand, Plant's hit album with Alison Krauss]. And it was really good for us. It was us getting used to each other, which you have to do in order to bring this off. You want to be tight. But I like to be free in what I do. I hardly ever play the same bass line twice. Even in songs where it's mapped out, like Good Times Bad Times, I swap it around a little bit. We all enjoy the freedom to do that. In order to have that freedom, you have to know each other so well. How would you describe Jason's playing during the show? He was very much his father's son.

John Paul Jones: A lot of the fills were not what his dad did at all. He's as fearless as his dad, that's for sure [laughs]. But he did an amazing job, when you consider that he had to answer to every drummer in the world after that show. With that sort of pressure, to bring all that off was astonishing. Kashmir was absolutely wonderful, the way he led in and out of the choruses and bridges.

Read the entire interview at

Average Ticket Price For Reunion Show: $14,700

The loud and proud return of Led Zeppelin was the most lucrative event of the year for the touts and fans at the centre of a heated row over the resale of tickets online, according to figures published yesterday.

One of the leading online ticket resellers, Seatwave, said the average price for tickets sold through the site for Led Zeppelin's comeback gig at London's O2 arena was £7,425.

Online resellers have effectively created a rolling market for high-profile gigs and sporting events.

There is no legislation covering the resale of concert tickets and sporting events other than football matches but the culture, media and sport select committee will this week release a hotly anticipated report on the matter.

Desperate Led Zeppelin fans were willing to risk thousands on tickets sold through sites such as Seatwave. The tickets had a face value of £125.

The figures reveal that boxer Ricky Hatton's much-hyped bout with Floyd Mayweather in Las Vegas was the second most popular event for users of the site, with tickets going for up to £3,050.

Dedicated resale sites such as Seatwave and Viagogo, as well as established online retailers such as eBay, have angered artists, managers and promoters who say they are profiting from online touting. But those behind the sites say the vast majority of their customers are legitimate fans.

The live music market is now worth more than £743m a year, and the online ticket resale market alone is worth an estimated £200m a year.


Sky's The Limit For Led Zeppelin

While the music business and international media continue the "will they or won't they tour the world" debate, Harvey Goldsmith - the promoter of Led Zeppelin's December 10 reunion show in London - says the band's earning capacity is unlimited.

But Goldsmith, who was awarded the MBE for his services to music and charity, doesn't believe what The Times described as "a whole lotta loot" will be the motivating factor.

"Basically, the sky's the limit," he told Pollstar, without revealing if he's among the promoters who, according to The Times, are "structuring bids in the form of a large upfront payment to lure the band to their venues."

The paper reported that Led Zep is "being pursued with offers from both Live Nation and AEG," and claimed the latter put in an offer immediately after the London show, although it admitted it couldn't verify that info.

But Goldsmith reckons some creative thinking is more likely to win the day.

"They are one of the few bands around that do not need to tour for money," he explained.

"Not much point in talking hypothetically. Led Zeppelin committed to playing one show for Ahmet [Ertegun]. That was it," he explained, as if dismissing any question of his own future involvement.

"If they decided to go onwards there are so many different ways to reach an audience. Money is not the driver.

"Therefore, what would be important is creating an environment that worked both for band and audience. That would need a lot of creative thinking with the band's input being paramount."

If Live Nation or AEG is about to stump up "well over £100 million," which is where The Times is pitching the act's potential earnings, then they're not letting on.

"I wouldn't presume to have any knowledge or info on this," was LN head of global touring Arthur Fogel's reaction to his company's mention in The Times piece. However, he did admit to having thought about it.

Having persuaded The Police to reunite and take to the road again would suggest that producing a world tour for Led Zeppelin would be right up his street.

Anyone trying to prognosticate whether Live Nation is about to table a bid may be left feeling a little dazed and confused. While Fogel said he didn't profess to speak for Live Nation colleague Michael Cohl when talking about Led Zeppelin, Cohl himself is saying nothing.

AEG Live President Randy Phillips, who was at the London show, is clearly a fan and would love to promote a tour.

"Standing on the floor of the O2 Arena, I closed my eyes and felt like I was in college studying for finals again," he told Pollstar.

"As far as making an offer for a world tour that night, this never happened. I was told that the group are going to meet again in January to decide whether this was a one-off or if they will want to do more performances.

"Needless to say, if they decide to do more I would be honoured to be invited to make a proposal to be their tour promoter."

Live Nation's Los Angeles-based rival is seen as the other main contender by one or two of the U.K.'s serious papers, although Cohl will likely also have considered the fact the act doesn't have a record deal.

As head of Artist Nation he now has an infrastructure to deliver a tour and record contract, as the company has recently done with Madonna.

The will they/won't they debate may even be turning into a can they/can't they question as singer Robert Plant and Alison Krauss are set to tour in the spring.

Most of Europe, apart from non-qualifying countries including all those in the U.K., is also likely to be more focused on the continent's major soccer competition during the summer.

However, according to the Daily Star, the tour is definitely on and the act is already looking at playing Cardiff Millennium Stadium. It quotes Welsh Rugby Union chief exec Roger Lewis as saying, "We would love to welcome Led Zeppelin and we have already put in a request to Harvey Goldsmith."

Only time will tell if he's talking to the right person.

Led Zeppelin Reunion Crowned 'Hottest' Event Of 2007

The concert, which saw the veteran band play together for the first time since 1988, beat sporting events and Barbara Streisand to the top spot.

"Last year's must-see event was undoubtedly Led Zeppelin's comeback concert at London's O2 Arena, with fans desperate to get their hands on a ticket," said Joe Cohen, CEO of Seatwave, an online fan-to-fan ticket exchange.

Cohen said that the average price paid for Led Zeppelin tickets via Seatwave was £7,525, with one fan paying £7,425.

Original tickets for the concert cost £125 each and were allocated via a ballot system which attracted over 1 million applicants.

Cohen said that the price of tickets showed that the secondary market was "increasingly becoming a great indicator of an event's popularity."


Bonnaroo Spokesman: Led Zeppelin Report 'Inaccurate'

The president of Big Hassle, a publicity firm for the Bonnaroo Music & Arts Festival, has told Murfreesboro, Tennessee's The Daily News Journal that reports of Led Zeppelin appearing at the festival in Manchester, TN this summer are inaccurate.

The Mirror, an English newspaper, reported Dec. 31 that the rock group would headline Bonnaroo in June.

"It's still a rumor and the information in the Mirror is inaccurate," said Ken Weinstein, president of Big Hassle. "I speak on behalf of (promoter) Superfly and AC Entertainment."

In early December internet report of Led Zeppelin's pending appearance at Bonnaroo in June was denied by Superfly and AC Entertainment.


Candy Store Rock Gifts

Novel gifts for the consummate Led Zeppelin fan, as well as the best selection of quality gifts and accessories for musicians.

This Month in
Led Zeppelin History

April 24, 1969 - 2nd US Tour begins (1st as headliners) at the Fillmore West
April xx, 1970 - Robert comments about the violence in the audience near the end of the fifth tour
April 04, 1970 - Jimmy Page performs White Summer/Black Mountain Side on the Julie Felix BBC show
April 16, 1970 - Whole Lotta Love was certified Gold in the US after selling over a million copies. The single had peaked at No. 4 on the US singles chart. In the UK, Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on December 5, 1969. However, band manager Peter Grant was adamant that the band maintain a "no-singles" approach to marketing their recorded music in the UK and he halted the release.
April xx, 1971 - Untitled is rumored to be released this month
April xx, 1972 - Recording sessions for Houses Of The Holy at Stargroves and Olympic studios
April xx, 1973 - Led Zeppelin rehearse their new stage show in preparation for their huge 1973 US Tour
April xx, 1974 - Swan Song concentrates its efforts on signing new acts
April xx, 1975 - Jimmy does some mixing at Electric Lady studios for TSRTS soundtrack
April 19, 1975 - 51,000 tickets sell in two hours for three nights at Earls Court, two added dates see another 34,000 tickets sold
April xx, 1976 - The band decide they will release their film to theaters
April 30, 1977 - Led Zeppelin breaks the record for the largest attendance for a single-act show in the Pontiac Silverdome with 76,229 in attendance
April xx, 1978 - The band hold a meeting, this time with Robert, to discuss Zeppelin’s future
April 03, 1979 - Page, Bonham and Plant jam with Bad Company again in Birmingham
April 27, 1980 - The band rehearses at Rainbow Theater for an upcoming European tour
April 26, 1988 - James Patrick Page III’s birthday. He is named after his father is the only son of Jimmy and Patricia Ecker. Jimmy spoke of his son saying: "He is wonderful. He has made a big difference to my life."
April 21, 1998 - Page and Plant released Walking Into Clarksdale.
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